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商品編號： 9-208-C05 出版日期： 作者姓名： Richard S. Ruback,Aldo Sesia 商品類別： Other 商品規格： 再版日期： 地域： 產業： 個案年度： -
商品敘述：
Dell Computer Corp. manufactures, sells, and services personal computers. The company markets its computers directly to its customers and builds computers after receiving a customer order. This build-to-order model enables Dell to have much smaller investment in working capital than its competitors. It also enables Dell to more fully enjoy the benefits of reduction in component prices and to introduce new products more quickly. Dell has grown quickly and has been able to finance that growth internally by its efficient use of working capital and its profitability. This case highlights the importance of working capital management in a rapidly growing firm.
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